Equita Holdings

A disciplined, cross-sector approach to compelling businesses in the UAE.

About us & what we do

A private investment company backing compelling businesses in the UAE.

Equita is a private investment company, backing compelling businesses in the UAE. We bring seasoned institutional investment experience to businesses seeking capital, an exit, or the support of an experienced partner — across sectors, with the discipline and patience of permanent capital.

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Chris Wilson
Founder & Principal

He brings close to twenty years of finance and investment leadership across UAE real estate and diversified operating platforms, most recently as Chief Financial Officer of a large UAE diversified group, a $13bn+ AUM platform spanning income-generating real estate and operating businesses. His background spans capital allocation, underwriting, and portfolio strategy at an institutional scale.

Investment approach

The right support, shaped to fit the business.

Whether a business is seeking growth capital, an exit, or simply the backing of an experienced institutional partner, Equita can bring the right support to the table — shaped to fit the business, not forced into a fixed template.

We bring seasoned institutional investment experience — rigorous underwriting, disciplined capital allocation, and portfolio-level judgment built over two decades at an institutional scale — to a genuinely cross-sector mandate across the UAE. We back businesses on the strength of their fundamentals, not a fixed sector list.

We look for businesses with a clear, defensible position and room to grow, and for owners who want a long-term partner rather than a quick transaction. We are selective by design — where we commit, we commit meaningfully.

Media

Coverage and announcements.

TR6B, Bauly Cars' state-of-the-art original vehicle, engineered and built in the UAE

TR6B — Bauly Cars’ state-of-the-art original vehicle, engineered and built in the UAE. Image courtesy of Bauly Cars.

Press release — Dubai, UAE — 31 July 2026

Equita invests in Bauly Cars to develop TR6B, a state-of-the-art vehicle engineered and built in the UAE

The investment fuels Bauly Cars’ evolution from a workshop with world-class restoration pedigree into a developer of original, next-generation vehicles — engineered and built entirely in the Emirates.

Equita has invested in Bauly Cars to accelerate development of TR6B, a state-of-the-art vehicle conceived, engineered and built entirely in the UAE. The investment marks a defining step in Bauly Cars’ evolution: from a house already renowned for restoring some of the world’s most iconic vehicles to a developer of original, next-generation cars in its own right.

TR6B is proof of the calibre of automotive engineering and design talent now based in the Emirates, and a direct response to surging regional demand for vehicles built with real craftsmanship, performance and provenance. With this investment, Bauly Cars has the resources to take TR6B from concept to a finished, state-of-the-art vehicle — establishing the UAE not just as a market for exceptional cars, but as a serious place to build them.

The TR6B chassis, engineered from the ground up
The TR6B chassis, engineered from the ground up and now advancing through fabrication with Equita’s investment.

About Equita

Equita is a private investment company backing founders and businesses building distinctive, craft-led brands across the GCC.

About Bauly Cars

Bauly Cars is a UAE-based automotive house combining world-class restoration pedigree with advanced vehicle engineering, now developing TR6B — its first original, state-of-the-art vehicle.

Get in touch

Let’s have a conversation.

If you’ve built something compelling — or you’re an owner thinking about what comes next, including a possible exit — we’d welcome a conversation. No process, no pitch deck required to start; a short note is enough.

chris@equitaholdings.com