Equita Holdings

Strategic capital for compelling UAE businesses.

Equita is a private investment company focused on investing in and acquiring compelling businesses in the UAE, combining institutional investment experience with a long-term strategic approach to capital deployment and ownership.

Our Approach | Our Investments
About us & what we do

A private investment company backing compelling businesses in the UAE.

Equita is a private investment company focused on investing in and acquiring compelling businesses in the UAE, combining institutional investment experience with a long-term strategic approach to capital deployment and ownership.

Invest

We invest in and acquire compelling UAE businesses where we see the potential for sustainable long-term value creation.

Partner

We work alongside founders and management teams, providing capital, strategic support and active ownership.

Build

We seek to build a portfolio of businesses across sectors, with a focus on quality, growth potential and enduring value.

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Chris Wilson
Founder & Principal

Chris brings twenty years of finance and investment leadership across UAE real estate and diversified operating platforms, most recently as Chief Financial Officer of a large UAE diversified group, a $13bn+ AUM platform spanning income-generating real estate and operating businesses. His background spans capital allocation, underwriting, and portfolio strategy at an institutional scale.

Investment approach

A long-term strategic approach to investment.

We look for businesses with strong underlying fundamentals, distinctive propositions and clear potential for growth.

Our approach combines rigorous underwriting and disciplined capital allocation with the flexibility to take a long-term view.

We invest across sectors and structures, from minority investments and growth capital to acquisitions, where we believe our capital and involvement can create meaningful value.

News

Announcements.

TR6B, Bauly Cars' state-of-the-art original vehicle, engineered and built in the UAE

TR6B — Bauly Cars’ state-of-the-art original vehicle, engineered and built in the UAE. Image courtesy of Bauly Cars.

Press release — Dubai, UAE — 31 July 2026

Equita invests in Bauly Cars to develop TR6B, a state-of-the-art vehicle engineered and built in the UAE

The investment fuels Bauly Cars’ evolution from a workshop with world-class restoration pedigree into a developer of original, next-generation vehicles — engineered and built entirely in the Emirates.

Equita has invested in Bauly Cars to accelerate development of TR6B, a state-of-the-art vehicle conceived, engineered and built entirely in the UAE. The investment marks a defining step in Bauly Cars’ evolution: from a house already renowned for restoring some of the world’s most iconic vehicles to a developer of original, next-generation cars in its own right.

TR6B is proof of the calibre of automotive engineering and design talent now based in the Emirates, and a direct response to surging regional demand for vehicles built with real craftsmanship, performance and provenance. With this investment, Bauly Cars has the resources to take TR6B from concept to a finished, state-of-the-art vehicle — establishing the UAE not just as a market for exceptional cars, but as a serious place to build them.

The TR6B chassis, engineered from the ground up
The TR6B chassis, engineered from the ground up and now advancing through fabrication with Equita’s investment.

About Equita

Equita is a private investment company backing founders and businesses building distinctive, craft-led brands across the GCC.

About Bauly Cars

Bauly Cars is a UAE-based automotive house combining world-class restoration pedigree with advanced vehicle engineering, now developing TR6B — its first original, state-of-the-art vehicle.

Get in touch

Let’s have a conversation.

If you’ve built something compelling — or you’re an owner thinking about what comes next, including a possible exit — we’d welcome a conversation. No process, no pitch deck required to start; a short note is enough.

chris@equitaholdings.com